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We specialize in producing stories and information for Direct Marketing and E-Marketing campaigns, articles for your organization's magazine or newsletter, and much more. If you don't have experience with E-Marketing, we can launch a campaign for you.
We can also provide you with evaluations and written reports detailing the strengths and challenges of your programs.
Stories and Information for Direct Mail
Cameroon journal
Monday: Kedjom Ketingoh village
From Bamenda we headed for the small rural village of Kedjom Ketingoh. It is one of the communities taking part in the Western Highlands Integrated Livestock Development Project.
Joseph Bumenang, Judith Mumenang and their four children were among the first families to benefit from the generosity of Heifer donors.
Before the project, Joseph said he could only earn about $150 per year. Thanks to Heifer, the family now has an income of about $660. “I have given myself some employment,” he proudly told me. They’ve been able to pay for school fees, bills, medicines, cooking pots, and water pipes. And after several years of near starvation, Judith said of her children, “All of them are healthy and are growing well.”
From Bamenda we headed for the small rural village of Kedjom Ketingoh. It is one of the communities taking part in the Western Highlands Integrated Livestock Development Project.
Joseph Bumenang, Judith Mumenang and their four children were among the first families to benefit from the generosity of Heifer donors.
Before the project, Joseph said he could only earn about $150 per year. Thanks to Heifer, the family now has an income of about $660. “I have given myself some employment,” he proudly told me. They’ve been able to pay for school fees, bills, medicines, cooking pots, and water pipes. And after several years of near starvation, Judith said of her children, “All of them are healthy and are growing well.”
Nicaragua journal
My next stop was to Heifer’s project in Las Canas. This is Romana Pastora Aburto, a single mother of four who used to have to rely on her ex-husband’s help for income. Thanks to Heifer, Romana is no longer a victim of poverty — or lack of self esteem.
For example, contaminated drinking water was always a problem in Las Canas. But, Romana and her fellow project members decided to organize to bring fresh water into their community. This is the kind of self-empowerment, confidence and action that Heifer sparks wherever we work.
Raquel’s smile says it all. Her Heifer cow, La Mona, is ending years of hunger — and transforming her community of Aguas Calientes. Raquel can provide for her family’s future, and thanks to the basic medical training she received, she’s so empowered, she’s giving healthcare talks and monitoring blood pressure for others in her community.
What’s more, the extra income she earns from selling milk and cheese means her children will be able to finish school — and in a country like Nicaragua, where only two-thirds of people over 15 years of old can read and write, this is truly a testament to Heifer’s philosophy of “not a cup but a cow.”
For example, contaminated drinking water was always a problem in Las Canas. But, Romana and her fellow project members decided to organize to bring fresh water into their community. This is the kind of self-empowerment, confidence and action that Heifer sparks wherever we work.
Raquel’s smile says it all. Her Heifer cow, La Mona, is ending years of hunger — and transforming her community of Aguas Calientes. Raquel can provide for her family’s future, and thanks to the basic medical training she received, she’s so empowered, she’s giving healthcare talks and monitoring blood pressure for others in her community.
What’s more, the extra income she earns from selling milk and cheese means her children will be able to finish school — and in a country like Nicaragua, where only two-thirds of people over 15 years of old can read and write, this is truly a testament to Heifer’s philosophy of “not a cup but a cow.”
Magazine Articles
Animal Power (World Ark - January/February 2009)
In the Mumbwa district of Zambia's Central Province, many small-scale farmers rely on draft animals to till the soil for planting. But a tick-borne disease has swept through the region killing most of the draft cattle. The Miyoba Women’s Club (M.W.C.) was chosen to
receive the first heifers in a restocking project. The project began with a simple goal: give draft cows to18
families so they can increase their crop yields, improve their nutrition and generate more income.
Zambia, located in central southern Africa and once known as Northern Rhodesia, is slightly larger than the state of Texas. Its citizens face high unemployment, rampant poverty and an HIV/AIDS epidemic. Life expectancy is only 38 years.
Read more... See page 43-44
Zambia, located in central southern Africa and once known as Northern Rhodesia, is slightly larger than the state of Texas. Its citizens face high unemployment, rampant poverty and an HIV/AIDS epidemic. Life expectancy is only 38 years.
Read more... See page 43-44
Hutsul Horses Add Local Flavor to the Ukraine (World Ark - January/February 2008)
The unique farm animals that have sustained people in the Carpathian Mountains of the Ukraine for generations are slowly rebounding after the standardized food production systems of the communist era nearly wiped out the livestock.
Luckily, small pockets of farmers living in remote maintained the Carpathian Brown cow, sheep, honeybees and Hutsul horses unique to the region. Today, Heifer International is supporting projects that are expanding these breeds' numbers and spreading them throughout the Ukraine.
Read more... See page 40
Luckily, small pockets of farmers living in remote maintained the Carpathian Brown cow, sheep, honeybees and Hutsul horses unique to the region. Today, Heifer International is supporting projects that are expanding these breeds' numbers and spreading them throughout the Ukraine.
Read more... See page 40
False Economy: Our accounting is off if we fail to include environmental costs
What should we do to protect our planet for future generations? Lester Brown, an ecologist whom the Washington Post called "one of the world's most influential thinkers," describes many of the different avenues available to us in his book, Eco-Economy: Building an Economy for the Earth (2001, Earth Policy Institute, Washington, DC). First we need to change the way we think about the economy to include the full cost of environmental degradation.
Think for a minute about the price of gasoline, something that concerns most of us. What does it really cost? Money goes to pay for exploration, for drilling and pumping the oil, and for refining the oil and delivering it to the pump. This plus profit is the dollar figure that you pay for gas.
Read more... See page 22
Think for a minute about the price of gasoline, something that concerns most of us. What does it really cost? Money goes to pay for exploration, for drilling and pumping the oil, and for refining the oil and delivering it to the pump. This plus profit is the dollar figure that you pay for gas.
Read more... See page 22
